The roadmap to engaging and lead-generating content should include two key points:
- Write optimized content that solves a problem.
- Optimize your content to appeal to the end-users and search engines.
Search engines can identify informative and optimized content. They serve their users with the best results, and they want you to do the same through your blogs and websites. However, what if you don't have the luxury of time to make your content shine bright like a diamond? What if you have to create content faster without hurting the quality? According to research, nearly 44% of content marketers say that creating good quality content consistently and quickly is one of their biggest challenges. Time is the essence, and your audience will greatly appreciate your effort if you can deliver quality and optimized content quickly, consistently, and effectively.
Gone are the days when the quantum of the content needed per day was minimal. With the increasing amount of content requirements, the necessity of using advanced content creation tools has grown by leaps and bounds. The reason is simple: such tools help make content creation easier and successful. By providing valuable insights and recommendations, they can make your content outstanding and worth reading. That said, such tools can never replace the relevance of quality writing or rewarding and long-term strategies. In short, even with time constraints, you can make your content shine bright like a diamond.
The goal of every content writer is to create engaging and shareable content. However, it is important to write well-researched, SEO compliant, and grammatically correct content. This is where a software tool can be of immense advantage. Features embedded in content creation tools can:
- detect grammatical and structural errors
- help you get organized
- ensure SEO compliance
- suggest matching hashtags
- suggest trending topics.
As a content writer, you must not know how to produce and optimize content for search engines. For optimization, you can make use of AI-embedded SEO tools. They help keep an eye on keyword quality and density, word count, headlines, body copy, and readability. These insights are highly relevant to optimize your work for the search engines and target audience.
Using or not using a thesaurus is an individual choice, but I believe that the benefits of using a good thesaurus far outweigh the drawbacks. A thesaurus is indispensable to improve your command of the English language. It can provide you with the most reliable collection of synonyms and antonyms.
If you are looking for a tool to avoid plagiarism, you can find a whole host of online tools that can help identify plagiarized content. As you know, plagiarism is a serious offence that can lead to Google penalties and even blacklisting.
As we all know, every content piece you create will have room for improvement. The steps to improve will depend on the performance of the content that you publish. To get insightful performance metrics and make data-driven decisions, you can make use of content analytics tools. They can help improve and optimize your content and examine sources of traffic without fail.
These content creation tools can undoubtedly help make content creation quick and smoother, and they can take your content to the next level. Such futuristic tools can also lessen the time that you invest in researching, writing, and polishing content each day. Put simply, having the skill set can be the content pillars. But if you want to create amazing and engaging content that stands out from the competition, it is important to have the best content tools in your arsenal. They can up your content writing game, attract readers, and drive conversions.
We live in an incredibly fast-paced and noisy world where attention is a prized commodity. From advertisements to social media posts, emails, and blogs, most of us are on information overload 24/7. Hence, companies and brands need to get their message across in a clear, engaging, and timely fashion. On time, effective, and efficient communication with prospective customers also should be a top priority. Companies and brands must constantly innovate and push boundaries to stay afresh in their customers' minds. But how can they make it happen when a pandemic takes the world by storm? Most companies and brands are no strangers to crisis management. However, the global impact and the ongoing uncertainty around Covid-19 is a first for many of them. The crisis responses they are aware of have now become a thing of the past.
As we know, the unprecedented Covid-19 pandemic has sent shockwaves across various industries. These are challenging times for every industry, and advertising is no exception. The need of the hour is the ability to adapt to the current scenario. It is undeniable that the current landscape poses its own set of challenges. However, when it comes to advertising, the marriage of data and creativity can help create persuasive and creative ad campaigns that enable sustainable brand building and revenue growth.
Given the changes in the advertising landscape, it is imperative to optimize and fully utilize the vast amount of data available and create result-driven and impactful campaigns. When consumer behaviour shifts, advertisers must react promptly and cater to the evolving needs. They must leverage data to empower their campaigns and decision-making. This is where artificial intelligence comes in!
There is no denying that AI is shaping the future of advertising and marketing. It is a fast-growing market and is estimated to be worth $9.88 billion by 2022. AI tools are now used for advertising automation and optimization. It can reduce human errors significantly and improve user experiences. From targeting to budget allocation, AI takes up the time-consuming tasks from advertisers and frees them to pay attention to other key aspects of advertising.
The potential benefits of AI are both compelling and unlimited. AI can play a critical role in helping you select the right influencers and thought leaders and devise the most lead-generating content strategy that can increase engagement across platforms. It can also play a crucial role in helping marketers target the right prospects at the right time. By deciphering data from multiple sources, marketers can quickly create lead-generating campaigns that deliver guaranteed results.
Personalization is another advantage that AI offers. Tailored and hyper-personalized messages help establish long-term relationships with customers across various touchpoints. You can use AI to optimize creative messages as well as short-term and long-term marketing content. It helps connect with the target customers and can consequently augment brand loyalty by raising customer retention. AI can thus be called the sure-shot way to reduce advertisement waste, improve ROI, save time, and drive more value from every penny.
Selfie clock-ins: Because touch-free is the way to be.
The COVID-19 pandemic is far more than a mere health crisis.
It is affecting people and economies across the world. Its impact and
uncertainties continue to batter every possible trade, business, and enterprise
across all boundaries. With nearly 2 million confirmed cases, India has the
world’s second-highest number of COVID-19 patients, now second only to the
United States.
As you know, we are amid a second wave, and the deluge of
COVID-19 infections keep touching a new
all-time high every day. The second wave has brought with it a whole host of
dangers that have made us more vulnerable to infection. According to health
experts, the virus can stay on unsterilized surfaces for hours to days. Hence,
the need of the hour is to follow touchless practices at homes, offices, and
public places.
With restrictions on travelling and mass gatherings, work
from home has become the new normal for most of us and going to the office an
exception. When an increasing number of employees work from home, managing
their day-to-day attendance is a major area of concern for many employers.
Tracking daily attendance manually can be time-consuming and expensive.
Additionally, if employees are going to the office, biometric attendance can be
very dangerous in the current scenario. A long-term and effective online
attendance management is the only comprehensive solution to curb
contact-induced COVID-19 cases, avert human errors, and track daily attendance
swiftly, safely, and effectively.
With the help of disruptive technologies, companies can take
attendance management to a whole new level and enable easy and effective
workforce management. Selfie attendance is the best way to overhaul the
workplace attendance management system to match the changing needs. In addition
to being an uber-cool way to register attendance, selfie attendance leaves zero
chances of glitch and little manual intervention. Thus employers and HR staff
can focus on critical and pressing tasks and not worry about day-to-day
attendance management.
How does a selfie attendance system work?
Selfie attendance is an ideal attendance management system
for both the office-going employees and those working remotely. The applications include cutting-edge facial
recognition and geological features. They can detect your employee's face (even
with a mask on) and store the image along with locations, time, and other
relevant details. Employees can mark in and mark out in just one tap, and all
it takes is selfies and the location details.
While the registration and login processes may vary for each
application, the attendance recording method is the same in most of them.
Employees can record their attendance at the beginning and the end of each
working day by clicking their selfies and uploading them to the database. They can clock in and clock out easily, and
the HR team can later verify the data for authenticity.
Such new-age attendance management systems are safe and
cloud-based and are available at surprisingly reasonable costs when compared to
the popular on-premise solutions. They are mobile-friendly and packed with a
whole host of futuristic technologies and features. Another exciting advantage
is the ease of use and the minimal time necessary to adapt to the new way of
attendance management. Furthermore, most of the selfie attendance solutions
providers offer incredible features to grab the data in multiple formats.
Selfie attendance is a scalable, secure, and infection-free
way to simplify streamline attendance management, especially during tough
times, like the ongoing COVID-19 crisis.