Not everyone will like you

In an ideal world, everyone will like everyone. But that's not the world we live in.  Some people will find reasons to dislike you, no matter what you do or how good you are.  Even if you change everything about you, they still won’t like you. In other words, being disliked is something that none of us can avoid. Or, it's normal to be occasionally disliked, especially at workplace.  A few years ago, I was reporting to a manager who hated me for reasons best known to her. She used to talk negatively about me to my team members and taunt me with malicious jibes. Incessant barrage of negative comments and scoffs coloured every interaction we had, and the experience of working with her was anything but easy and smooth. I was forced to constantly defend myself, give multiple clarifications on every decision, and deal with the endless volley of negativity and derision. To my knowledge, I hadn’t done anything to upset or disrespect her. Yet, she had made it her personal mission to make the workplace as toxic as possible.  I moved on after eight years, but, here is what I learned from the bumpy professional relationship with my former manager:

Never react defensively, shut yourself down emotionally, or get stressed about an awful colleague or manager. It is their burden and not yours. Acknowledging it is the best way to remain resilient. That said; honest and unbiased feedback from a reliable friend or colleague will unfold the opportunities to fine-tune your decisions and actions. It can help mend a few of those shaky relationships that have almost hit the rocks.

No matter professional or personal, no relationship will stick to a pre-set script. Hence, you have made a conscious effort to maintain a fine balance between your need to be liked and a firm understanding of what is true about each situation and relationship. If you refrain from doing things that could be insensitive and offensive or willingly step on others to get ahead, dislikes or negativity can never set any major roadblocks on your way.

Even if you never rub people in the wrong way, learn to accept that not everyone will like you – and that’s normal. Your motto in life is not to become a people-pleaser and try to convince the world to like you.  While courtesy is indispensable, make sure to be true to yourself and others. Imperfection is just a human nature and accepting is what makes us happy and contented.

Does that mean you should never engage with people who dislike you? Absolutely not!  No matter how strong the urge is, never cut ties with them. Instead, keep your interactions normal but transform every negative conversation into a positive one with your intellect and wit. Does that sound like a tedious and energy draining process? Believe it or not, it is not as difficult as it sounds. If you are resolute in your decision to shake off negativity and surround yourself with positive vibes alone, the mission is never hard and laborious.

If a person doesn’t like you back, count on the number of things you like about yourself. That’s the best way get up and keep going after getting stumbled over by a rejection because you just cannot have any influence over the feelings of others. So, why are you allowing them to influence you?

A colleague or a manager who dislikes you will undoubtedly test your patience multiple times or force you to brainstorm on all the possible reasons to not work with that individual.  How will you overcome this dilemma? The answer is simple – Just shake off all the previous experiences and hit reset whenever you start working with that person. This is the best way to avoid letting those negative experiences eat into your enthusiasm and confidence. If they take a dig at you, show some restraint and don’t give in.  When a person dislikes you, a sudden impulse incites you to prove your worth. But, if you doubt your worth, you are letting that person get the power to determine your worth for you.

There are many upsides to being disliked. One among them is the opportunity to invest your time and energy with those who genuinely like you.  If you remain unaffected by the barrage of dislikes and negativity around, nothing can stop you from reaching your goals and dreams. You are so much more than a small group of people who dislike you, and you do not exist to make everyone happy.

Worth keeping an eye on

What do customers want? That's the question every entrepreneur wants an answer to. As you know, predictable customers no longer exist. Or, to convert prospects into customers, you have to exceed their expectations every time. If you are an entrepreneur, find out how and why your target customers make buying decisions and you’re on the way to finding out how to sell your product or service effectively. At the outset, you need to understand how people make buying decisions and the thinking that drives them.

The eyes of a consumer hold a wealth of information. They say the eyes say it all. Eye tracking can measure a consumer's attention span, engagement, and non-conscious responses in real-time. Finding out where people look while they visit a brick-and-mortar store, a website, watch an advertisement, or use a web application or a software product is a one-of-a-kind opportunity to uncover the customers' subconscious responses and deep-seated emotions.

Where it works best

If you are wondering how to catch the consumer’s attention, analyze where they set their eyes on and where they turn a blind eye while viewing:

Advertisements and marketing messages - They play a critical role in the positioning products in the market and eventually in the customers’ minds. Eye tracking can uncover a wealth of information that conventional research methods miss out on.

The positioning of products in physical and virtual stores and the placement of signage boards, standees, and other offline and online marketing visuals - Keep an eye on where the gaze of a customer falls, It speaks louder than words. If “seeing is believing,” and “believing is buying,” eye tracking is the best way to learn how to inscribe the benefits of a product or a service into customers' memory banks.

Impact of design and layout of a physical store or a website - You can deduce a plethora of objective, unbiased, and accurate just by monitoring the eye movements of customers.

Eye tracking is an innovative way to uncover new perspectives and gain a whole host of valuable insights into a customer's visual attention and purchase intention. Eye movement cues can detect what catches a customer's attention and interest, help understand how customers perceive the world around them and how they make a purchase decision. It also captures the spontaneous and unfiltered responses and delivers data-rich results through heat maps, gaze plots, and so on. Eye tracking and visual engagement analytics can answer crucial marketing questions about visibility, engagement, and viewing patterns.

To understand customers better, you have to get actionable insights into how they behave and what makes them tick. Monitoring and measurement of eye activities can capture reliable, unbiased, and actionable data to figure out what makes customers tick and how to influence their buying behaviour.