Dear employer

I love the job I have.

I love the opportunity you have given me.

I work hard every day and every minute.

But you fail to see what I do.

Instead, you look at what I can't.

Then you drag me down with your anger. 

You want me to do it all.

And say Yes every time and all the time.

But I can't do it all on my own.

Want to know why?

I am not perfect.

But I am real; I am honest. 

And that's what you fail to see.

So I bear the brunt of your mockery and scorn.

And I consume the fruit of your unreasonable anger.

They burn me from within.

But I never complain.

I get hurt and sore.

I cry my eyes out.

And wonder what went wrong. 

Then I realize I am amidst a war.

Your over-expectations are at war with my reality.

Why am I not standing up for myself?

You don't let me convey my pain and sadness.

You don't let me say my side of the story. 

Because you always want things your way.

I am good at what I do.

So I work hard every day.

Hoping you will see what I do.

And stop looking at what I can't. 

No one can do it all on their own.

I hope you will realize that someday soon.

I know I have bills to pay and a family to feed.

So I never utter a word.

I engulf the pain and frustration every time. 

I let them burn me and rip me up.

Then I rise up with my scars.

I get ready to get burnt again.

Sincerely,

Your employee

They may look the same, but they are very different.

Content writing and copywriting are close enough, but they are not the same. Every time I get a copywriting opportunity, I have to explain this in detail to the hiring manager. Can I do both? Of course, I can because I have a flair for words. But I prefer content writing because that's what I've been doing since 2008, and that's what I enjoy doing. Based on my knowledge and experience, let me explain why they are different. 

The purpose is the main difference. As a copywriter, you can use your copy to influence your audience and ensure leads and sales. As a content writer, you can use your content to inform, instruct, educate, and entertain your audience. You can use content writing to create engagement and brand loyalty, and you can use your clean, concise, and engaging copy for exciting product descriptions, compelling calls to action, and attractive promotional offers.

I agree that more brand loyalty and engagement may help you increase conversions and sales. But copywriting is where you write advertorial content to persuade readers to take actions related to a business's sales process, including eliciting a direct response or driving conversions and sales. In other words, both go hand in hand, but they are different.

Let's look at content marketing. A content writer creates content, and a content marketer's responsibility includes planning, creating, publishing, and promoting content that attracts prospects and converts onto customers. They create KPIs that measure content success and calculate ROI. In other words, when I write content, I execute a content marketing idea. As a content writer, I help drive organic traffic, and a copywriter can turn that traffic into leads. 

Then who are content strategists? Strategists define:

what/how the content should be,

the priority audience

the goals

the purpose, 

the vision, and 

the direction.

Strategists also make plans to ensure the long-term value of the content.

Let me conclude - not all forms of content creation are the same. Organizations and hiring managers should learn the nuances that distinguish each form of writing. Don't you think so?